Lecturer in Design at The University of
Texas at Austin + Designer at Page/Dyal


The University of Texas at Austin is a tier-one research university and the flagship institution of the University of Texas System. Dyal and Partners was retained by the University to develop a comprehensive academic brand identity that could be employed by academic colleges and central administration units of the University.

The key challenge was to elevate the University’s identity by creating a flexible and accommodating system to reduce the need for the then existing 18 individual college logos, and hundreds of intradepartmental and institutional marks which had been developed separately over time.

While the implementation of the new identity was not mandated by the University, the new identity’s flexibility and user-friendly guidelines encouraged nearly 100% adoption throughout the University in its first year.

Designed at Page/Dyal

Austin Public Radio Station KUT has been a respected source of news, information, music and entertainment for more than 50 years. Previously a single frequency, KUT acquired an additional frequency in 2013, which became KUTX 98.9—a dedicated music station.

Page/Dyal was engaged to develop a new visual identity for KUTX that helped express its unique qualities aside its sibling news station, KUT 90.5.

Our objective was to dust off and capture the unique qualities of the station’s legacy, its hosts and staff, and create a visual vocabulary that wouldn’t seem foreign to the station’s broad community of listeners.

Designed at Page/Dyal

Real Estate development company Greystar engaged Page/Dyal to help create a comprehensive environment for a new mixed-use multi-family project to be built in Austin’s east side adjacent to the metro rail line.

The scope of work included the positioning and naming of the project, developing a visual identity complete with tagline and copywriting, creating printed collateral, signage, and wayfinding, as well as designing a temporary leasing center in a neighboring art gallery.

Designed at Page/Dyal

Hikes—Lilt EP

EP Packaging for Austin-based band, Hikes’ junior release, Lilt. The album was produced in Japan by Takaki Mino, and distributed by Community Records. 

Budget constraints drove the decision to use a translucent sleeve—creating a dynamic layer to the album art. The band’s name followed by the four track titles and the LP title were silkscreened on the slip, and a single sheet of paper with graphics silkscreened on the front an back allowed the packaging to be layered in a number of ways. 

Listen to the album on Spotify
© 2017 Jason Wilkins