Jason Wilkins is a brand and interactive designer at Peak Design.
Peak Design
,
Website
,
2024
A complete overhaul and headless migration of the Peak Design eCommerce website in conjunction with the design and development of the brand's first digital design system. Credits: Andrew Stoner — Senior Manager, Ecommerce Rozette Halvorson — Photography Form Factory — Design and Development Partner
pd-home-hero.mp4
pd-nav.jpg
pd-product-card.mp4
pd-collections.jpg
pd-pdp-zoom.mp4
pd-rotation-ux.mp4
pd-a2c.mp4
pd-display-sections.mp4
pd-moto-banner.mp4
pd-roller-lp.jpg
Peak Design
,
Website
,
2024
A complete overhaul and headless migration of the Peak Design eCommerce website in conjunction with the design and development of the brand's first digital design system. Credits: Andrew Stoner — Senior Manager, Ecommerce Rozette Halvorson — Photography Form Factory — Design and Development Partner
pd-home-hero.mp4
pd-nav.jpg
pd-product-card.mp4
pd-collections.jpg
pd-pdp-zoom.mp4
pd-rotation-ux.mp4
pd-a2c.mp4
pd-display-sections.mp4
pd-moto-banner.mp4
pd-roller-lp.jpg
Tyler Hobbs
,
Website
,
2023
Brand identity and portfolio redesign for one of the world's foremost generative artists. Completed independently. Credits Sam Goddard — Development Shannon Wilkins — Content
txh-overview.mp4
txh-dark-mode.mp4
txh-home.mp4
txh-works.mp4
txh-transition.mp4
txh-index.mp4
txh-writings.mp4
txh-404.mp4
Tyler Hobbs
,
Website
,
2023
Brand identity and portfolio redesign for one of the world's foremost generative artists. Completed independently. Credits Sam Goddard — Development Shannon Wilkins — Content
txh-overview.mp4
txh-dark-mode.mp4
txh-home.mp4
txh-works.mp4
txh-transition.mp4
txh-index.mp4
txh-writings.mp4
txh-404.mp4
SDCT
,
Identity
,
2021
When the School of Design and Creative Technologies (SDCT) became an independent academic unit within the College of Fine Arts, it created an opportunity to establish a visual identity that reflected the School’s ideals. Rooted in history yet forward-looking, SDCT houses the Rob Roy Kelley American Woodtype Collection and a century-old printing press. To honor that legacy while embracing contemporary creative technologies, the new identity employs TwoType, a modular block type system designed by MuirMcNeil. The typeface is processed through an algorithm built in p5.js, which generates randomized layering of the letterforms. The result is stochastic, infinitely variable, and celebratory of the unexpected—qualities that define SDCT’s pedagogy and creative spirit. Credits Kelcey Gray and James Walker—Co-designers Kevin Yeh, Lynne Yun—Algorithm support
SCCT-summer-studio.jpg
SDCT-Course-Catalog.jpg
SDCT-Exhibition.jpg
SDCT-shirt.jpg
SDCT-Web.jpg
SDCT-tote.jpg
SDCT-Generative.gif
SDCT-Lectures.jpg
SDCT
,
Identity
,
2021
When the School of Design and Creative Technologies (SDCT) became an independent academic unit within the College of Fine Arts, it created an opportunity to establish a visual identity that reflected the School’s ideals. Rooted in history yet forward-looking, SDCT houses the Rob Roy Kelley American Woodtype Collection and a century-old printing press. To honor that legacy while embracing contemporary creative technologies, the new identity employs TwoType, a modular block type system designed by MuirMcNeil. The typeface is processed through an algorithm built in p5.js, which generates randomized layering of the letterforms. The result is stochastic, infinitely variable, and celebratory of the unexpected—qualities that define SDCT’s pedagogy and creative spirit. Credits Kelcey Gray and James Walker—Co-designers Kevin Yeh, Lynne Yun—Algorithm support
SCCT-summer-studio.jpg
SDCT-Course-Catalog.jpg
SDCT-Exhibition.jpg
SDCT-shirt.jpg
SDCT-Web.jpg
SDCT-tote.jpg
SDCT-Generative.gif
SDCT-Lectures.jpg
Project Cradl
,
Identity
,
2021
Brand identity and generative type tool developed for the Crypto Research and Design Lab (CRADL), an initiative of the World Economic Forum. Credits Edgardo Avilés-López — Programming
Cradl-logo.mp4
Cradl-website.mp4
Cradl-generative-text.mp4
Cradl-consensus.mp4
cradl-social.mp4
cradl-generative-tool.mp4
Project Cradl
,
Identity
,
2021
Brand identity and generative type tool developed for the Crypto Research and Design Lab (CRADL), an initiative of the World Economic Forum. Credits Edgardo Avilés-López — Programming
Cradl-logo.mp4
Cradl-website.mp4
Cradl-generative-text.mp4
Cradl-consensus.mp4
cradl-social.mp4
cradl-generative-tool.mp4
Good Apple
,
Identity
,
2020
Brand identity for Good Apple, a subscription-based startup launched during the Covid-19 pandemic to deliver CSA boxes. For every box purchased, the company provided a box to Austinites below the poverty line. The identity centers on a modular illustration library built from the counter-forms of Windsor Bold, of the brand's logotype, which was made iconic by The Last Whole Earth Catalog and Apple Records. The resulting cut-out visuals highlight positive/negative space, reinforcing Good Apple’s buy-one, give-one model. Credits: Completed with Reese Zerbo
goodapple-logo-animation.mp4
goodapple-produce-box-2.jpg
goodapple-produce-box-1.jpg
goodapple-produce-box-3.jpg
goodapple-tagline.jpg
goodapple-ugc.mp4
goodapple-story.mp4
goodapple-guidelines.mp4
goodapple-posts.jpg
goodapple-illo.jpg
Good Apple
,
Identity
,
2020
Brand identity for Good Apple, a subscription-based startup launched during the Covid-19 pandemic to deliver CSA boxes. For every box purchased, the company provided a box to Austinites below the poverty line. The identity centers on a modular illustration library built from the counter-forms of Windsor Bold, of the brand's logotype, which was made iconic by The Last Whole Earth Catalog and Apple Records. The resulting cut-out visuals highlight positive/negative space, reinforcing Good Apple’s buy-one, give-one model. Credits: Completed with Reese Zerbo
goodapple-logo-animation.mp4
goodapple-produce-box-2.jpg
goodapple-produce-box-1.jpg
goodapple-produce-box-3.jpg
goodapple-tagline.jpg
goodapple-ugc.mp4
goodapple-story.mp4
goodapple-guidelines.mp4
goodapple-posts.jpg
goodapple-illo.jpg
Page
,
Website
,
2019
Evolving a century-old firm into a future-focused design practice through a bold website and brand refresh. Credits: Handsome — Design and development partner
page-mobile.jpg
page-home.jpg
page-search.mp4
page-case-story.mp4
page-content.jpg
page-projects.mp4
page-content-blocks.mp4
Page
,
Website
,
2019
Evolving a century-old firm into a future-focused design practice through a bold website and brand refresh. Credits: Handsome — Design and development partner
page-mobile.jpg
page-home.jpg
page-search.mp4
page-case-story.mp4
page-content.jpg
page-projects.mp4
page-content-blocks.mp4
KUTX
,
Identity
,
2016
Austin’s beloved public radio station had been recently split into two stations for news (KUT) and music (KUTX). A tidy brand system for the change had been developed, but KUTX lost its voice in the process. A new identity was needed that was less systematized. Our strategy was to make KUTX feel like music itself as well as distinctly “Austin” (then, the weird, burgeoning “live music capital of the world”). We looked back through music history and found a typeface that was so imbued with popular culture, that its mere use achieved our strategy. Credits: KUTX — Photos
kutx-reference.jpg
kutx-tote.jpg
kutx-leon-bridges.jpg
kutx-acl.jpg
kutx-ringer.jpg
kutx-studio1A.jpg
kutx-pins.jpg
kutx-billboard.jpg
KUTX
,
Identity
,
2016
Austin’s beloved public radio station had been recently split into two stations for news (KUT) and music (KUTX). A tidy brand system for the change had been developed, but KUTX lost its voice in the process. A new identity was needed that was less systematized. Our strategy was to make KUTX feel like music itself as well as distinctly “Austin” (then, the weird, burgeoning “live music capital of the world”). We looked back through music history and found a typeface that was so imbued with popular culture, that its mere use achieved our strategy. Credits: KUTX — Photos
kutx-reference.jpg
kutx-tote.jpg
kutx-leon-bridges.jpg
kutx-acl.jpg
kutx-ringer.jpg
kutx-studio1A.jpg
kutx-pins.jpg
kutx-billboard.jpg
UT Austin
,
Identity
,
2015
Brand identity for The University of Texas at Austin. Before the redesign, the University lacked a cohesive design system and a dedicated academic mark (its iconic Longhorn symbol was reserved for athletics). The new identity is anchored by a modernized shield distilled from the University’s seal, paired with a flexible lockup system set in Sectra by Grilli Type. This work was later presented by Herman Dyal and myself at Brand New’s First Round in Austin, Texas. Credits: Herman Dyal and Carla Fraser—Principals, Dyal and Partners Maggie Griffiths—Symbol Design and Guidelines
UT-inauguration.jpg
UT-Shield.jpg
UT-FineArts.jpg
UT-brochure.jpg
UT-carving.jpg
UT-gateway.jpg
UT-shirt.jpg
UT-Signage.jpg
UT Austin
,
Identity
,
2015
Brand identity for The University of Texas at Austin. Before the redesign, the University lacked a cohesive design system and a dedicated academic mark (its iconic Longhorn symbol was reserved for athletics). The new identity is anchored by a modernized shield distilled from the University’s seal, paired with a flexible lockup system set in Sectra by Grilli Type. This work was later presented by Herman Dyal and myself at Brand New’s First Round in Austin, Texas. Credits: Herman Dyal and Carla Fraser—Principals, Dyal and Partners Maggie Griffiths—Symbol Design and Guidelines
UT-inauguration.jpg
UT-Shield.jpg
UT-FineArts.jpg
UT-brochure.jpg
UT-carving.jpg
UT-gateway.jpg
UT-shirt.jpg
UT-Signage.jpg