Currently
Peak Design

Formerly
CRADL, World Economic Forum
UT Austin

Page Southerland Page
Dyal and Partners

Get in Touch
hello@jasonwilkins.design
instagram


Archive:

Crypto Research and Design Lab

Identity Design and Generative Type Tool
2022

The Crypto Research and Design Lab is an initiative by the World Economic Forum and later the Crypto Council for Inoovation. Its mission is to place human and community needs at the heart of crypto development (as opposed to the technology itself).

A simple logo grounds the long name of the lab while a generative type tool, designed in collaboration with Edgardo Aviles, helps communicate the decoding, remaking, and disrupting nature of the lab's research.

Completed while Design Lead of the lab.

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School of Design & Creative Technologies

Identity Design and Generative Type Tool
2020

Stochastic identity for the School of Design and Creative Technologies that uses a custom program to randomize multiple layers of Muir-McNeil's TwoType system.

Completed in collaboration with Kelcey Gray and James Walker.

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MA: Design in Health

Identity Design 
2021

The Master of Arts: Design in Health is a first-of-its kind program that focuses on addressing the complexities, inequities, and pitfalls of the American healthcare system with human-centered research and design methods. 

The program is a collaboration between two departments within two colleges. The long institutional name required a simple solution to promote the new program. The logo uses a symbol to communicate the colloquial name of the program, "Design In Health". A circular bitmap motif was created using the arrow shape from the logo. The circle represents the holistic approach of the program, and their overlap, the collaboration between disciplines/institutions.

Completed in collaboration with designer, James Blue.


Tyler Hobbs

Identity and Web Design
2021 — Ongoing

Ongoing print and web design for generative artist, Tyler Hobbs.

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A Sidewalk Story 

Title Design
2020

On screen titles for "A Sidewalk Story," a documentary about a sidewalk sale in Greenpoint, Brooklyn that raised over $100,000 for social justice organizations. Directed by Andrew Price in 2020. 

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Page Southerland Page

Strategy, Art Direction, and Web Design
2019

Redesigned website for Page Southerland Page to position the company as holistic design practice. The website focused on high-quality case-stories that integrated architecture, interiors, engineering, planning, and graphics services. Additionally, a people-centered art-direction was established to help Page appear more as a "studio," and less as a "firm."

Completed in collaboration with the agency formerly known as Handsome. 

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The Holdsworth Center

Identity and Signage Design
2018

The Holdsworth Center is committed to keeping K-12 public education alive in Texas. A new identity and taglined informed campus signage and wayfindng design in collaboration with architects, Lake|Flato.

Completed while the brand design lead at Page alongside Erin West, Ray Delgadillo, and Carla Fraser.

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Dell Medical School

Wayfinding and Signage Design
2017

Designed in collaboration with the Design Institute for Health, we designed a first-of-its-kind healthcare journey that eliminated waiting rooms and allowed patients to go straight to their "Care Room."

The wayfinding journey was both self-directed and a prototype. The wayfinding system used a Floor-Hall-Room information architecture and was designed with materials that could appear directive and permanent, but also be easily replaced if the experience needed overhauled.

Completed as the design lead at Page in collaboration with Patrick Drake, Roy Watson, and Lon Calvert.

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Hikes LP, Lilt

Packaging Design
2016

Screen-printed graphics on clear vinyl with screen-printed paper insert.

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KUTX 98.9

Identity Design
2015

KUT 90.5 is a beloved Austin Public Radio station that used to play music and news. In 2013, KUTX was formed to create a distinct home for music, 98.9. To emphasize the station's eclectic range of music old and new, the identity uses Cooper Black—a font synonymous with music throughout the ages.

Completed while the brand design lead at Dyal and Partners alongside Herman Dyal and Carla Fraser.

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The University of Texas at Austin

Identity Design
2014

A unifying symbol, logotype, and lockup architecture for one of the nation's top public universities. The 18 leaves of the laurel represent the University's 18 colleges. Grilli Type's GT Sectra, with its calligraphic, broad-nib qualities, was chosen as a nod to the typography of the Gutenberg Bible—of which 1 of 48 known in existence are housed at UT.

Presented at Brand New's First Round, and featured on Fonts In Use, Brand New, and Grilli Type.

Completed while the brand design lead at Dyal and Partners alongside Maggie Griffiths, Herman Dyal, and Carla Fraser.

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Architectural Engineers Collaborative

Identity Design
2012

Logo design for AE Collab — using the latin diphthong "æ" to represent the collaboration.

Completed with Herman Dyal at Dyal and Partners

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Miscellaneous

Graphic Design
2014 — 2018

Design in the Middle exhibition poster was awarded Gold by Graphis for poster design in 2016.

University of Texas School of Architecture Fall Lecture Series poster  was awarded silver by Graphis for poster design in 2015.

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Résumé:

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Work
Peak Design
Senior Designer
August 2022 – Present

Ongoing Freelance
Selected clients include Good Apple, Handsome, The School of Design and Creative Technologies, Test Site, Tyler Hobbs
2018 – Present

Crypto Research and Design Lab
World Economic Forum
Design Lead
December 2021 – April 2022

The University of Texas at Austin
School of Design and Creative Technologies
Assistant Professor of Practice

2016 – 2021

Dyal and Partners, later acquired by
Page Southerland Page
Senior Designer, Senior Associate

2012 – 2019

 

Speaking
Consensus
2022

AIGA Shift
2020

Austin Design Week
2019

Brand New: First Round
2018

 

Service
Curb Skate Club
Co-Founder
2017 – 2020

Pecha Kucha Austin
Curatorial Board
2016 – 2020

Austin Design Week
Advisory Board
2018 – 2019