Jason Wilkins is a brand and interactive designer at Peak Design.
Peak Design
,
Website
,
2024
A complete overhaul and headless migration of the Peak Design eCommerce website in conjunction with the design and development of the brand's first digital design system. Credits: Andrew Stoner — Senior Manager, Ecommerce Rozette Halvorson — Photography Form Factory — Design and Development Partner
pd-rotation-ux.mp4
pd-product-card.mp4p
pd-designsystem.mp4
pd-collections.jpg
pd-pdp-zoom.mp4
pd-bannersystem.mp4
pd-nav.jpg
pd-roller-lp.jpg
pd-home-hero.mp4
pd-display-sections.mp4
Peak Design
,
Website
,
2024
A complete overhaul and headless migration of the Peak Design eCommerce website in conjunction with the design and development of the brand's first digital design system. Credits: Andrew Stoner — Senior Manager, Ecommerce Rozette Halvorson — Photography Form Factory — Design and Development Partner
pd-rotation-ux.mp4
pd-product-card.mp4p
pd-designsystem.mp4
pd-collections.jpg
pd-pdp-zoom.mp4
pd-bannersystem.mp4
pd-nav.jpg
pd-roller-lp.jpg
pd-home-hero.mp4
pd-display-sections.mp4
Tyler Hobbs
,
Website
,
2023
As Tyler Hobbs rapidly rose from emerging artist to being collected by institutions like SFMOMA and LACMA, his Squarespace site no longer met the needs of his growing practice. The new website was designed with a museum-like minimalism that foregrounds both artwork and writing—addressing challenges of organization, navigation, and presentation. A custom slideshow gallery highlights serialized work and fine details, while a modular editorial system supports his extensive essays. Generative concepts—such as randomized homepage images and artwork sorting—reinforce his practice, and a pared-down identity extends across digital templates, stationery, and packaging. The result is an elevated, easily maintainable web experience that showcases Hobbs’s work with clarity and rigor. Credits Sam Goddard — Development Shannon Wilkins — Content
txh-overview.mp4
txh-dark-mode.mp4
txh-home.mp4
txh-works.mp4
txh-transition.mp4
txh-index.mp4
txh-writings.mp4
txh-404.mp4
Tyler Hobbs
,
Website
,
2023
As Tyler Hobbs rapidly rose from emerging artist to being collected by institutions like SFMOMA and LACMA, his Squarespace site no longer met the needs of his growing practice. The new website was designed with a museum-like minimalism that foregrounds both artwork and writing—addressing challenges of organization, navigation, and presentation. A custom slideshow gallery highlights serialized work and fine details, while a modular editorial system supports his extensive essays. Generative concepts—such as randomized homepage images and artwork sorting—reinforce his practice, and a pared-down identity extends across digital templates, stationery, and packaging. The result is an elevated, easily maintainable web experience that showcases Hobbs’s work with clarity and rigor. Credits Sam Goddard — Development Shannon Wilkins — Content
txh-overview.mp4
txh-dark-mode.mp4
txh-home.mp4
txh-works.mp4
txh-transition.mp4
txh-index.mp4
txh-writings.mp4
txh-404.mp4
PD Impact Report
,
Website
,
2023
Design and development of an editorial microsite in Framer that translates Peak Design’s sustainability reporting into an engaging digital experience—designed to bring clarity to the company’s environmental and social commitments and make impact data open and accessible.
PD-ImpactReport-Sections.mp4
PD-ImpactReport-Mobile.mp4
PD-ImpactReport-Climate.mp4
PD-ImpactReport-Footer.mp4
PD-ImpactReport-Advocacy.jpg
PD-ImpactReport-TakeAction.jpg
PD Impact Report
,
Website
,
2023
Design and development of an editorial microsite in Framer that translates Peak Design’s sustainability reporting into an engaging digital experience—designed to bring clarity to the company’s environmental and social commitments and make impact data open and accessible.
PD-ImpactReport-Sections.mp4
PD-ImpactReport-Mobile.mp4
PD-ImpactReport-Climate.mp4
PD-ImpactReport-Footer.mp4
PD-ImpactReport-Advocacy.jpg
PD-ImpactReport-TakeAction.jpg
SDCT
,
Identity
,
2021
When the School of Design and Creative Technologies became an independent academic unit, a new identity was developed drawing upon the modular woodblock fonts in the Rob Roy Kelley American Woodtype Collection housed at SDCT. Using the TwoType system by MuirMcneil, the font was processed with a p5.js algorithm to generate randomized layering. The result is a nod to history mixed with a computationally driven identity that is stochastic, infinitely variable, and celebratory of the unexpected; ideals embodied by SDCTs pedagogy. Credits Kelcey Gray and James Walker—Co-designers Kevin Yeh, Lynne Yun—Algorithm support
SCCT-summer-studio.jpg
SDCT-Course-Catalog.jpg
SDCT-Exhibition.jpg
SDCT-shirt.jpg
SDCT-Web.jpg
SDCT-tote.jpg
SDCT-Generative.gif
SDCT-Lectures.jpg
SDCT
,
Identity
,
2021
When the School of Design and Creative Technologies became an independent academic unit, a new identity was developed drawing upon the modular woodblock fonts in the Rob Roy Kelley American Woodtype Collection housed at SDCT. Using the TwoType system by MuirMcneil, the font was processed with a p5.js algorithm to generate randomized layering. The result is a nod to history mixed with a computationally driven identity that is stochastic, infinitely variable, and celebratory of the unexpected; ideals embodied by SDCTs pedagogy. Credits Kelcey Gray and James Walker—Co-designers Kevin Yeh, Lynne Yun—Algorithm support
SCCT-summer-studio.jpg
SDCT-Course-Catalog.jpg
SDCT-Exhibition.jpg
SDCT-shirt.jpg
SDCT-Web.jpg
SDCT-tote.jpg
SDCT-Generative.gif
SDCT-Lectures.jpg
Project Cradl
,
Identity
,
2021
Brand identity and generative type tool for the Crypto Research and Design Lab (CRADL), an initiative of the World Economic Forum focused on delivering people-centered research in crypto.. To reflect the technology's constant making, remaking, and remixing of the internet, finance, and banking, a generative typography tool was created to mirror this disruption. The resulting dynamic visual identity communicates CRADL’s innovative, iterative approach while providing a flexible platform for generating supporting visuals for its content-driven research communications. Credits Edgardo Avilés-López — Programming
Cradl-logo.mp4
Cradl-website.mp4
Cradl-generative-text.mp4
Cradl-consensus.mp4
cradl-social.mp4
cradl-generative-tool.mp4
Project Cradl
,
Identity
,
2021
Brand identity and generative type tool for the Crypto Research and Design Lab (CRADL), an initiative of the World Economic Forum focused on delivering people-centered research in crypto.. To reflect the technology's constant making, remaking, and remixing of the internet, finance, and banking, a generative typography tool was created to mirror this disruption. The resulting dynamic visual identity communicates CRADL’s innovative, iterative approach while providing a flexible platform for generating supporting visuals for its content-driven research communications. Credits Edgardo Avilés-López — Programming
Cradl-logo.mp4
Cradl-website.mp4
Cradl-generative-text.mp4
Cradl-consensus.mp4
cradl-social.mp4
cradl-generative-tool.mp4
Good Apple
,
Identity
,
2020
Brand identity for Good Apple, a subscription-based startup launched during the Covid-19 pandemic to deliver CSA boxes. For every box purchased, the company provided a box to Austinites below the poverty line. The identity centers on a modular illustration library built from the counter-forms of Windsor Bold, of the brand's logotype, which was made iconic by The Last Whole Earth Catalog and Apple Records. The resulting cut-out visuals highlight positive/negative space, reinforcing Good Apple’s buy-one, give-one model. Credits: Completed with Reese Zerbo
goodapple-logo-animation.mp4
goodapple-produce-box-2.jpg
goodapple-produce-box-1.jpg
goodapple-produce-box-3.jpg
goodapple-tagline.jpg
goodapple-ugc.mp4
goodapple-story.mp4
goodapple-guidelines.mp4
goodapple-posts.jpg
goodapple-illo.jpg
Good Apple
,
Identity
,
2020
Brand identity for Good Apple, a subscription-based startup launched during the Covid-19 pandemic to deliver CSA boxes. For every box purchased, the company provided a box to Austinites below the poverty line. The identity centers on a modular illustration library built from the counter-forms of Windsor Bold, of the brand's logotype, which was made iconic by The Last Whole Earth Catalog and Apple Records. The resulting cut-out visuals highlight positive/negative space, reinforcing Good Apple’s buy-one, give-one model. Credits: Completed with Reese Zerbo
goodapple-logo-animation.mp4
goodapple-produce-box-2.jpg
goodapple-produce-box-1.jpg
goodapple-produce-box-3.jpg
goodapple-tagline.jpg
goodapple-ugc.mp4
goodapple-story.mp4
goodapple-guidelines.mp4
goodapple-posts.jpg
goodapple-illo.jpg
Page
,
Website
,
2019
Evolving a century-old firm into a future-focused design practice through a bold website and brand refresh. Credits: Handsome — Design and development partner
page-mobile.jpg
page-home.jpg
page-search.mp4
page-case-story.mp4
page-content.jpg
page-projects.mp4
page-content-blocks.mp4
Page
,
Website
,
2019
Evolving a century-old firm into a future-focused design practice through a bold website and brand refresh. Credits: Handsome — Design and development partner
page-mobile.jpg
page-home.jpg
page-search.mp4
page-case-story.mp4
page-content.jpg
page-projects.mp4
page-content-blocks.mp4
KUTX
,
Identity
,
2016
Austin’s beloved public radio station had been recently split into two stations for news (KUT) and music (KUTX). A tidy brand system for the change had been developed, but KUTX lost its voice in the process. A new identity was needed that was less systematized. Our strategy was to make KUTX feel like music itself as well as distinctly “Austin” (then, the weird, burgeoning “live music capital of the world”). We looked back through music history and found a typeface that was so imbued with popular culture, that its mere use achieved our strategy. Credits: KUTX — Photos
kutx-reference.jpg
kutx-tote.jpg
kutx-leon-bridges.jpg
kutx-acl.jpg
kutx-ringer.jpg
kutx-studio1A.jpg
kutx-pins.jpg
kutx-billboard.jpg
KUTX
,
Identity
,
2016
Austin’s beloved public radio station had been recently split into two stations for news (KUT) and music (KUTX). A tidy brand system for the change had been developed, but KUTX lost its voice in the process. A new identity was needed that was less systematized. Our strategy was to make KUTX feel like music itself as well as distinctly “Austin” (then, the weird, burgeoning “live music capital of the world”). We looked back through music history and found a typeface that was so imbued with popular culture, that its mere use achieved our strategy. Credits: KUTX — Photos
kutx-reference.jpg
kutx-tote.jpg
kutx-leon-bridges.jpg
kutx-acl.jpg
kutx-ringer.jpg
kutx-studio1A.jpg
kutx-pins.jpg
kutx-billboard.jpg
UT Austin
,
Identity
,
2015
Brand identity for The University of Texas at Austin. Before the redesign, the University lacked a cohesive design system and a dedicated academic mark (its iconic Longhorn symbol was reserved for athletics). The new identity is anchored by a modernized shield distilled from the University’s seal, paired with a flexible lockup system set in Sectra by Grilli Type. This work was later presented by Herman Dyal and myself at Brand New’s First Round in Austin, Texas. Credits: Herman Dyal and Carla Fraser—Principals, Dyal and Partners Maggie Griffiths—Symbol Design and Guidelines
UT-inauguration.jpg
UT-Shield.jpg
UT-FineArts.jpg
UT-brochure.jpg
UT-carving.jpg
UT-gateway.jpg
UT-shirt.jpg
UT-Signage.jpg
UT Austin
,
Identity
,
2015
Brand identity for The University of Texas at Austin. Before the redesign, the University lacked a cohesive design system and a dedicated academic mark (its iconic Longhorn symbol was reserved for athletics). The new identity is anchored by a modernized shield distilled from the University’s seal, paired with a flexible lockup system set in Sectra by Grilli Type. This work was later presented by Herman Dyal and myself at Brand New’s First Round in Austin, Texas. Credits: Herman Dyal and Carla Fraser—Principals, Dyal and Partners Maggie Griffiths—Symbol Design and Guidelines
UT-inauguration.jpg
UT-Shield.jpg
UT-FineArts.jpg
UT-brochure.jpg
UT-carving.jpg
UT-gateway.jpg
UT-shirt.jpg
UT-Signage.jpg